A big thanks to everyone involved with the TTG Travel Luxury summit!

November 11 2019
It's been a whirlwind since the TTG Travel Luxury summit, but we would like to extend a huge thank you to April Hutchinson and the team at @ttgmedia for inviting Beth to participate on the “Creating Effective Luxury Campaigns In The New Media Landscape” panel!⁠

It was an absolute pleasure for Beth to be included along with other experts. Overall, a fantastic event with some very informative speakers and insights!


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Beth participates in a marketing panel discussion at the TTG Luxury Travel Summit 2019

October 13 2019


On Friday 18th March, Beth will be participating in a panel discussion titled Creating Effective Luxury Campaigns In The New Media Landscape” at the TTG Luxury Travel Summit 2019. In this panel, Beth will offer her insight and experience into implementing effective marketing strategies within the luxury travel sector.

The event will be held at The Langham Hotel in London and tickets are available to purchase via the website: http://bit.ly/luxurytravelsummit.

We look forward to seeing you on October 18th!

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Our recent talks in London

April 09 2019

Beth recently spoke at the International Food and Drink Event and ABTA Luxury Travel conference in London, and we’d like to extend our gratitude to everyone involved! At IFE, she took part in a powerhouse panel, contributing her expertise in the developing your food imagery to reflect your brands core identity. She also took to the stage at the ABTA Luxury Travel conference to discuss her international experience and insight within the Luxury sector, and how to communicate with luxury audiences. Big thanks to the other panel members at these events and everyone else behind the scenes!



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Beth talks hospitality at HX The Hotel Experience

November 07 2018



We are proud to announce that Beth will present at the upcoming HX The Hotel Experience at the Javits Center, 655 W 34th St, in New York, Room 1E10/11, on Monday, November 12 at 12:00-1:00 pm. She will share her expertise on behalf of the hospitality industry on How to Use Photography and Motion to Powerfully Communicate your Brand. Understanding how to use imagery is essential for all brands since visual communications are very powerful tools used to motivate and connect with your consumer.

The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences.  Consumers in the travel and hospitality world are especially moved by compelling visuals, so please come on over!

For more information and to register, please visit the HX website.

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Teaching Young Entrepreneurs at The Prince’s Trust

July 12 2018
Beth is thrilled to once again contribute her expertise to young entrepreneurs at The Prince’s Trust! This transformational branding workshop will take place on July 17, 2018, from 13:00-16:00 at The Prince’s Trust House in London. 

For those of you not familiar, The Prince’s Trust is a wonderful organization that provides support and services to transform the lives of young people, professionals and entrepreneurs from ages 11 to 30. At their core, The Prince’s Trust believes every young person should have the chance to embrace exciting opportunities. Staying true to this belief, they have helped over 80,000 young people to start their own business since 1983. This is something we can all support and engage in! 

In this special workshop for The Prince’s Trust Enterprise programme, Beth will share her knowledge on transformational branding and will provide guidance for Enterprise programme members seeking to build and define their brand and launch their work into the marketplace. She will teach attendees what it means to discover, define and build their brand, and the tools they will need to communicate and come to market. Attendees will come away thinking like brand analysts, which will give them powerful insights into how to position their product or service successfully in the future.

For more information about The Prince’s Trust and the Enterprise programme, visit www.princes-trust.org.uk. 

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What Makes a Go-To Production Company?

June 16 2018
Calling all production companies, producers, CGI companies and animators! 

We are happy to announce that Beth will be speaking on behalf of the savvy Advertising Producers Association (APA) in London. The highly informative Marketing Now event takes place on Thursday, June 28, 2018, from 9:00-11:00am at the Picturehouse Central in Piccadilly. Beth will be the first speaker at 9:00, talking about “What Makes a Go-To Production Company” at this APA members-only event. 

She will share her expertise as to what makes a go-to production company or animator? Why should clients choose to collaborate with you to bring their brands to life? How do you define, create and maintain a clear brand voice that connects to your audiences, regardless of what part of the market you are in? In this primer on essential core branding, Beth will answer these questions and help the audience discover how to excavate, analyze, communicate and operate as a powerhouse brand.

For more information and to register, please contact APA

See you there!

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Trends in Food to Go

April 10 2018
Beth recently attended the Food & Drink Innovation Network (FDIN) Food to Go bi-monthly conference in London. It was a fantastic opportunity to hear from seven phenomenal speakers about a wide variety of innovations, opportunities and market trends in the Food to Go segment. It was an interesting mix of statistics, personal stories and insights into the eating and buying habits of food to go consumers. 

Thank you, FDIN! We learned so much! Hope to see you soon!

xo

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Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 02 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth will be speaking at 2017 AOP Beyond The Lens on October 13, and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13, from 2:00-3:00pm, Beth will speak on Brand Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday, October 14, from 12:00-3:00pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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Reminder: Beth at AOP on October 14

October 13 2016
This is a quick reminder to you all that Beth Taubner will be speaking about Photo Cycles: How to Position Yourself in the Current Environment from 1:45-3:15 on October 14. She will also review still and motion portfolios on October 17 from 11:00-3:00 as part of the AOP Open Surgeries event at the Old Truman Brewery. Please don't forget to book your portfolio review with Beth. These slots are going quickly so grab them before they are all gone. 

We hope to see you all there!


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