Beth and renowned beauty photographer Sarah Silver break it down in the new issue of Pro Moviemaker

October 20 2015
Following on from last issue's Josh Rothstein article, Sarah Silver is the latest artist to be profiled in Beth's series of interviews for Pro Moviemaker, whereby over four issues Beth will be interviewing four artists that work in the field of both stills and motion.

Sarah's photographic career has seen her work for the biggest beauty brands in the world for high profile campaigns, and a long time love of dance has lead to her capturing the most famous dance companies that pass through New York on a regular basis. A love for the movement of the human body meant it was a natural progression for Sarah to start working with motion, and this interview sees her talking in depth about her unique approach to the mediums of both photography and moving image 



Out now in the Winter 2015 issue of Pro Moviemaker

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Double Header: Beth's seminar and panel for the Association of Photographers at ShootLDN

October 14 2015
A big “Thank you!” to the wonderful audiences that attended Beth’s recent events at the AOP Awards Exhibition and Seminars in London last week. We’d like to give a special thank you to the panellists that joined Beth for an insightful discussion on Friday about navigating the worlds of stills and motion – thanks to Josh Rothstein, James Gerrard-Jones, Ross Walker and Waldo Wilkinson for sharing their wisdom in this lively and educating talk. They covered a range of topics from the protocols of film production and budgeting, how to identify what your own brand is and how to express and manage this over different mediums, the differences between preparing a motion shoot compared to a stills shoot, the challenges of maintaining consistency between your stills and motion work, and how to approach writing treatments for motion work.


Saturday saw Beth riding solo as she delivered a presentation that spoke about the process commercial photographers can make to cross over into the fine art world. The seminar was a deep exploration covering both the visual and practical issues surrounding developing a fine art practice today


Once again, we thank the audience for being so receptive and appreciative, and to the AOP for hosting these events. Keep tuned to www.mercurylab.com for Beth's upcoming appearances, and email studio@mercurylab.com for enquiries regarding Beth speaking at your event.

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Mercurylab at ShootLDN/AOP in London October 10th

October 02 2015
Continuing her London residency, Beth's next stop is going to be at the prestigious ShootLDN/AOP event held at the Old Truman Brewery in London next weekend. On October 10th, Beth will be presenting a seminar entitled "Fine Art & Commercial Photography: What's the meeting point?". We would love you to come - the seminar is free, but you will need to register prior to the event over at the AOP site here.

This will be an insightful talk, analysing the crossover between commercial photography and fine art, looking at how a commercial photographer can successfully expand into the art world.




The fine art world has its own conventions and requirements that may seem mysterious to photographers who typically work on assignment. Many photographers consider expanding their commercial work into the fine art world, but don’t know where to begin in developing projects and bringing them to market in a new arena. This seminar will provide guidance in helping you to identify your own authentic voice, and show you how to use it to navigate between the fine art and commercials worlds from a brand, aesthetic, and marketing standpoint.
 
Beth will analyze the work of well-known photographers and artists who have successfully developed a highly focused vision across commercial, editorial, and fine markets, as there is no one model for success in both arenas. Your fine art practice can help to communicate your vision and brand to potential clients as well inspire your commercial photography, while fine art photographers who do not know how to approach the market successfully will also profit from this seminar.
 
Beth will offer practical tips on getting your work noticed and exhibited.
 
ALSO.... Beth will be offering expert portfolio reviews. Please keep an eye on the AOP website where you will soon be able to register your session. 
 
Please join us!! Book your place now and we'll see you at the brewery!

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