World Photography Organisation Event!

April 25 2014

Just a quick reminder that May 3rd and May 4th, Beth will be giving a presentation at the Somerset House in London. Please come join us for the afternoon, as Beth talks about managing your brand effectively, and how to discover, communicate and market your vision. You won't want to miss it! 

Click here for a full description of Beth’s two-part presentation.

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Upcoming Event | World Photography Organisation

April 12 2014
May 3rd, 2014, 1-2:30 PM, GMT
May 4th, 2014, 2:30-4 PM, GMT


Join us on May 3rd and May 4th at Somerset House in London for Beth’s special two-part presentation: Why Having A Clear Point-Of-View Matters. This presentation will be hosted by the World Photography Organisation, sponsored by SONY.


Beth speaking at PPA's ImagingUSA in January 2014


© Richard Schiff          


Working from a combined psychological, analytical and business perspective, Beth’s talk will help you to understand how to discover, communicate and market your vision so that you become a go-to photographer or artist. It's important to convey your special capabilities and traits so that potential clients can easily understand why to collaborate with you. Managing your brand effectively will help you to be happier in your work and more successful in your career, and can translate into real increases in sales and market share.
Click here for a full description of Beth’s two-part presentation.

This event is perfect for photographers and artists at any level and for creatives in related fields. You won't want to miss it!

Click here to learn more about becoming a WPO member.

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Starbucks, Beta Testing and Food Options

April 03 2014

I was recently in Seattle, Washington, home of Starbucks. Seattle and environs is where they test all of their new concepts and expansion ideas.

They have been focused for quite some time on their efforts to expand into the world of tea with their Tevana Café and website, something I wrote about a while ago. They also purchased a San Francisco-based bakery called La Boulange. I have heard from interviewing Starbucks’ employees that La Boulange has turned out to be a big bust, so that as a result, the company is rethinking their baked good strategy yet again. My old client, Head Cookie Baker Jon Chazen from DoughRayMe, had told me that Starbucks used to purchase and sell day day-old baked goods back in the day, something that has never been denied outright by Starbucks spokespeople or employees. Additionally, they are also trying to grab some more market share in the evenings, trying to attract the younger, typical wine bar audience for a menu of small plates and a glass of wine.


via

I heard on the news last year about a Seattle resident, a woman with two kids, who spent all of 2013 eating every meal at Starbucks. Interestingly enough, because she was eating in Seattle, where Starbucks has so many options, including Evolution Fresh juices and smoothies, she did not gain a pound!


left & right

I’m waiting to see when Starbucks will end the beta testing stage and will begin the national rollout of Teavana and wider distribution of the Evolution line. I’ve thought for a long time that they have a huge missed opportunity in the food and baked goods realm, as their customers are actively seeking a one-stop solution for breakfast, lunch and a light meal early evening. Some folks want a decent savory option, and what about the gluten-free folks? C’mon, Starbucks, feed your starving customers in the rest of the world!

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